Designers Make Better Video Than Technicians Do

Traditional video creators are trained to capture and cut footage. Maybe they know how to make some text pop up on the screen as well. Motion designers are trained to move ideas.

If you’re producing corporate video, that distinction matters. A video technician might add your logo, trim a few clips, and throw in some transitions. A motion designer will build a visual structure that supports your message — using hierarchy, rhythm, and kinetic typography.

Most creators think of text as an add-on. Designers treat it as the centerpiece.

If you’re relying on Adobe Premiere timelines to communicate your value prop, you’re doing it the hard way. Give a designer After Effects, a script, and a few hours — and you’ll end up with a video that actually communicates.